Do I need a visa to come to Bulgaria?

Citizens of all European countries, US, Canada, Australia, New Zealand and some other countries can stay up to 30 days (some more) in Bulgaria without visa. The rest should obtain a touristic visa (around 30 euro) from the closest Bulgarian embassy.

Is it safe there?

Yes. Bulgaria is a geopoliticaly stable, with good relations with the neighboring countries and world forces. After the breakdown of socialism in Eastern Europe and the big change to market economy the country is developing toward becoming a full member of European Union and NATO. Despite some bulgarians are virusing some western systems (car thief, prostitution, money faking) the crime rate in Bulgaria is low and normal safety precautions (like not leaving unsupervised expensive cars) will make your staying trouble free.

What are the people like?

Hot blooded and emotional. Normal and different. In big cities you will find many stressed and hard working people while outside the Matrix you can enjoy contacts with friendly and welcoming people.
After the post-socialism changes about 1 million (the population of Bulgaria is 8 million) mostly young and skillful people immigrated to western world and richer countries. Some remained but few returned bringing investments and ideas. Many of the people who remained (mostly middle age and older) were disappointed from the changes and big part of them still lives quite poor life. In order to survive many people returned back to nature and in countryside you can still see people using horses for pulling carts or digging the ground, picking up herbs and developing alternative and traditional medicine (because of the costly and not trusted medical treatment), destiling alcohol from the wine or fruits they produced... The wild spirit in mountain areas still resists the globalization.

What is the food and drinks like in Bulgaria?

Tasty and natural! The founders of Bulgarian state hit bingo because except the variety of landscapes Bulgaria enjoys very fertile climate and soil: corn, grain, rice, bean, potatoes, grape, tomatoes, peppers, melons, cherries, rose berries, strawberries, blueberries, apples, pears, plums, figs, peaches, apricots, walnuts, peanuts and many other full with flavor vegetables and fruits.
If you have an opportunity try the famous Bulgarian red wine, yoghourt and cheese. In many restaurants you can find some traditional dishes like: "shopska salata" (tomatoes, peppers and onion), "tarator" (cold soup with yoghourt, cucumber and garlic), "guveche po trakiiski" (steamed cheese with egg), "mish-mash" (peppers, cheese, eggs...), "kavarma" (meat with vegetables), "drop sarma" (lamb liver with rice), "musaka" (meat, eggs, potatoes)...
Beer is also good and goes well with fried tzatza (small fish from Black Sea)

Is it expensive in Bulgaria?

Visitors from Western Europe and America find prices in Bulgaria 2-3 times cheaper. For example a beer is about 0.5 - 1 €, a bottle of excellent red wine is 3 - 4 €, a dinner in good restaurant is 8 - 10 € a person. Craft souvenirs, textile, shoes etc. are also good purchase but be careful not to mix them with the cheaper and low quality turkish immitations.