In the northern part of the town of Banya is situated the Rose Valley Winery, which produces the famous Karlovo Muscat wine whose fame has long passed the borders of our country.
     Rose Valley Winery - Karlovo, was established in 1927 by the Agricultural Credit Bank and the vine-growing and wine producing cooperative company Karlovski Misket. It is located in the heart of the Rose Valley, in the geographical centre of Bulgaria. The wine cellar has inherited the rich traditions for vine-growing and wine producing in the region, dating back to the ancient Thracian times and Bacchus' Mysteria. 

     The specific natural conditions and the mild climate characteristic for the Rose Valley have contributed to the complex development of the vines, since it is sheltered at the north by the mighty edges of the Balkan Mountain and southwards - delicately merging into the sunny hills of the Sredna Gora Mountain.